Did you know that 83% of youth cite parents as the leading influence in their decisions not to drink alcohol?
Additionally, when compared to 2003, more kids today recall having the conversation with their parents about the risks and consequences of underage drinking. This is encouraging news and emphasizes the importance of parents continuing these conversations at home.
The Century Council, a national not-for-profit dedicated to fighting drunk driving and underage drinking developed Ask, Listen, Learn: Kids and Alcohol Don’t Mix in 2003 with a team of educators and professionals. The program provides resources to start the conversation between parents and kids on the risks of underage drinking.
To kick-off Alcohol Awareness Month, the organization has teamed up with athletes and positive influencers, including Apolo Ohno, Bryan Clay, Mallory Weggemann, and Tyson Gay, to help reach youth and urge kids to take the pledge to say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking.
What are you waiting for? Talk to your kids today! Never stop talking. They are listening. Just look at the statistics – they speak for themselves.